Content Marketing (DCM02)
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. You will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
Estimated length: 3.5 hrs
Access Time: 90 days
Our online courses allow you to invest in your career and personal interests anytime and anywhere. Courses are either stand-alone or may belong to a certificate. Please see the certificate section for more information. Access time to the course is listed above. If you require longer, you can request an extension; however, please note that doing so will incur additional fees. To request an extension, please contact the Continuing Education department at email@example.com, or 780-539-2975.
You may request a refund up to 5 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.